Smart Seller Programs
Three full-service tiers.
You pick what fits.
Three full-service tiers. You pick what fits your home and your goals — from maximum savings to maximum exposure.
The essentials. Maximum savings.
- ✓HDR interior & exterior photos
- ✓Professional market analysis
- ✓Supra lock box
- ✓Yard sign
- ✓MLS + 500+ syndicated websites
- ✓24/7 showing service
- ✓Professional contract negotiation
Seller shows unrepresented buyers. If I bring the buyer, +1% at closing. Buyer-agent fees negotiated per offer.
Full service + marketing muscle.
- ✓Everything in Silver, plus:
- ✓Professional drone photos
- ✓Dedicated showing agent
- ✓Featured open house
- ✓Weekly social media ads
White Oak shows unrepresented buyers. If I bring the buyer, +0.5% at closing. Buyer-agent fees negotiated per offer.
Everything we offer. Maximum exposure.
- ✓Everything in Gold, plus:
- ★Zillow Showcase listing
- ✓Interactive 3D home tour
- ✓Virtual staging
- ✓Paid social media ads
- ✓Multiple open houses
- ✓Weekly market updates (call/text/email)
White Oak shows unrepresented buyers. If I bring the buyer, +0.5% at closing. Buyer-agent fees negotiated per offer.
Marketing · Reach
Your home shows up everywhere buyers look.
Maximum exposure across every channel that matters — without paying a 6% commission.
MLS Network
Listed on the Multiple Listing Service — instantly visible to every local realtor, plus national and global exposure through Realtor.com and partner networks.
ListHub Syndication
Your home appears on every major real estate website that ranks on Google — Zillow, Realtor.com, Redfin, Trulia, Homes.com, and dozens more.
Unlimited Broker Syndication
Every other agent and brokerage in the market is marketing your home for you — and you're not paying them 6% to do it.
Objection Handler · Broker Reach
Not with a 'big brokerage'? Doesn't matter.
Your home shows up on Sotheby's, Coldwell Banker, Berkshire Hathaway — every major brokerage's website. Without you paying their 6%.
“Won't I get more exposure if I list with a big brokerage like Sotheby's, or Berkshire Hathaway?”
“Doesn't matter — your home will show up on their site anyway.”
Big brokerages don't have private listings. Through unlimited broker syndication, your home is featured on every major brokerage's website — Sotheby's, Coldwell Banker, you name it. The brand on the sign in your yard doesn't change who finds your home.
Marketing · Social Ads
We pay to put your home in front of buyers.
Boosted, paid ads — not free posts hoping to be seen. We target the two audiences that actually buy your home.
Local Buyers
15-mile radius around your home
Neighbors looking to upsize or downsize, plus families moving within Utah. The most likely buyers see your listing first — every day, in their feed.
Out-of-State Relocators
California · Texas · Nationwide
Families relocating TO Utah. Most agents never target them. We do — because relocators often pay more and move fast.
15-mile radius around your home · display ads chase buyers across the web
Reach the audience competitors ignore
Boosted posts + targeted feed ads
Stories, Reels, and feed placements
Marketing · Direct Mail
Your neighbors find out first.
A physical postcard lands at every neighbor's door — a marketing move most agents skip because it costs them money.
Every household within reach gets a postcard the moment your home hits the market.
- Neighbors are your best marketing
Most people in a neighborhood have friends or family who want to move there. Postcards turn neighbors into recruiters for you.
- Better odds of saving the commission
If a neighbor's referral becomes the buyer — or if you find them yourself — there's no outside buyer's agent. That's thousands back in your pocket.
- What other agents won't do
Direct mail is expensive. Most agents skip it to protect their margins. We absorb the cost because it actually sells homes.
Marketing · Open House Strategy
First showings are open houses. On purpose.
We hold buyers back until the launch weekend — then we put them all in your home at the same time.
Creates urgency
When buyers see other people walking through, they feel competition. Hesitation disappears. Offers come faster — and stronger.
Drives multiple offers
Concentrating showings into a single weekend stacks interest. Multiple buyers competing for the same home is how listings sell above asking.
Convenient for you
One deep clean. One showing window. No weeks of strangers calling at random times asking to see your home tonight.
Peak launch-weekend exposure
New listings get the most attention in their first 7 days. We use that window to pack buyers in — not space them out.
Protection · Appraisal Defense
Low appraisals don't kill our deals.
A bad appraisal is the #1 deal-killer in real estate. We have a 5-step system to make sure it doesn't kill yours.
Disputing low appraisals over 21 years in the business.
Our 5-Step Defense
Vetted appraiser list
We refuse appraisals from a known list of low-balling appraisers.
Brief them upfront
We hand the appraiser comps and upgrade details BEFORE the walk-through — not after.
Dispute when needed
If the appraisal comes in low, we challenge it with data. 95% of the time, we win.
Negotiate the gap
If a dispute won't work, we negotiate the buyer covering a fixed difference up front.
Second opinion / new lender
Worst case: we order a second appraisal or move the buyer to a new lender entirely.
Marketing · Photography
Your photos are the first showing.
90% of buyers scroll past listings with bad photos before they ever read the description. We don't let that happen to yours.
Phone photos
Dim. Crooked. Bedroom shot from a doorway.
Professional HDR + drone + 3D
HDR · wide angle · aerial drone · 3D tour · video walkthrough
Zillow Showcase · Part 1 of 4
Zillow Owns the Buyer.
Before we talk about Zillow Showcase, you have to understand what Zillow is.
More buyer traffic than every other real estate site combined.
Zillow Showcase · Part 2 of 4
The Hidden Trap on Zillow.
Most sellers have no idea this happens — and it costs them thousands.
Buyer sees your home
They scroll Zillow, fall in love with your listing, and click 'Contact Agent.'
Call gets routed away
Zillow sends that call to outside agents who pay Zillow ~$10,000/month for leads.
A stranger picks up
The buyer thinks they're talking to your agent — they're not. They're now 'represented.'
You pay the price
When the deal closes, YOU pay that agent a 3% commission you never needed to.
Zillow Showcase · Part 3 of 4
How Zillow Showcase Fixes It.
Showcase is invite-only — and it flips the entire system in your favor.
Zillow hand-picks who gets access — only top-producing agents qualify.
More page views than a standard Zillow listing.
Better odds we keep BOTH sides of the commission.
Top of Search
Your home appears above non-Showcase listings on Zillow results — buyers see you first, every time.
My Contact, Front & Center
My name and phone appear on every photo and section. Buyers reach me directly — not a stranger paying Zillow $10K/month for leads.
Immersive Buyer Experience
Interactive floor plans, room-by-room photo tagging, and AI-powered virtual tours that buyers can walk through. They stay on your listing longer — and remember it.
Zillow Showcase · Part 4 of 4
And They Sell for More — Faster.
Zillow's own data: Showcase homes outperform standard listings on both price and speed.
Trust · No Lock-In
Stay because you want to. Not because you have to.
Most agents lock you into a 6-month contract. I don't need to — because if I'm not doing the job, you should be able to walk.
What other agents make you sign
Locked in for half a year, whether the agent performs or not.
Hundreds or thousands of dollars just to walk away.
You can't list with anyone else until they release you.
What you actually sign
Cancel anytime, for any reason, with one day's heads-up.
No hidden fees, no upfront fees, no cancellation fees. Ever.
Free to list with anyone else the moment you walk.
Pick your tier. List with confidence.
From the essentials at 1% to maximum exposure at 2.49% — there's a Smart Seller tier built for your home.